See the real pictureAudit, search, social and local trust
Farazy Hospital LtdGrowth, marketing and PR partnership with Vynzo Media
One connected patient growth system
Make Farazy easier to discover, easier to trust, and easier to choose.
Farazy already has awareness, a broad specialist network, strong branded search demand and a growing digital care ecosystem. The next opportunity is to connect those assets into one measurable system across search, social, local trust, PR, patient education and retention.
177 specialistsCurrent official doctor directory
25 plus departmentsOfficial website service breadth
09606 990000Hospital hotline
Farazy Hospital LtdWe Care, Allah CuresBanasree, Dhaka
Organic traffic17.3KAudit snapshot
Facebook audience105KTeam audit snapshot
Google profile4.11,031 reviews
Find the growth gapBranded demand versus new patient discovery
Build connected campaignsContent, media, search, PR and ground action
Prove what deserves scaleTrack patient actions and improve the journey
The partnership idea
Keep Farazy at the centre. Make every channel work harder around it.
Vynzo is not here to replace the hospital team. The role is to sit beside leadership, clinical teams and operations, close the gaps between channels, and turn existing strength into clearer patient journeys.
Current reality
Farazy already has demand. The bigger opportunity is to turn that demand into broader discovery and repeatable growth.
The audit shows a large Facebook base and strong branded search traffic. It also shows a narrow organic keyword footprint, weak non branded discovery, low authority, technical issues, fragmented corporate identity and a backlink profile that needs cleanup.
Strong existing awarenessBroad clinical capabilityDigital care assets already liveAcquisition system still fragmented
Brand governance opportunity
Strong institutions lose trust when public facts disagree.
The current public footprint contains multiple bed capacity claims and more than one LinkedIn company presence. The goal is not cosmetic cleanup. It is one source of truth for every patient, partner, journalist and search engine.
Search, local search and AI discovery
Farazy wins the brand search. Now it needs to win the health need before the brand is known.
17.3K organic traffic and 85 organic keywords in the audit snapshot.
Grow non branded service intent, doctor discovery, local profiles, technical health and AI answer visibility.
Search ownership
Ten searches Farazy should build around.
These are strategic search territories based on Farazy services and the audit gap. Exact monthly volume should be validated in Search Console and the chosen keyword platform before media planning.
East Dhaka demand system
Start with the health need, then follow the person who is making the decision.
Farazy serves a dense East Dhaka catchment and already combines emergency, specialist, diagnostic and digital services. The opportunity is to organise this breadth around real patient moments instead of a flat list of departments.
177specialists listed
Doctor discovery can become a growth engine.
Each doctor page can connect credentials, conditions, schedule, location, useful answers and a direct appointment path.
CardiologyWomen and ChildMedicineOrthopedicNeurologySurgery
Family health
Parents and caregivers often research before the patient does. Content should serve the household decision maker.
Women health
Maternity, gynecology, fertility questions, screening and life stage care can become a consistent trust territory.
Urgent care
24 hour emergency and ambulance information should be easy to find, consistent and location clear.
Chronic care
Medicine, diabetes, kidney, heart and follow up content can move from one time consultation to ongoing care.
Local catchment
Banasree can be the centre of a broader East Dhaka trust map.
Local search, review programmes and neighbourhood relevance can support people researching from nearby areas before they decide where to visit.
BanasreeRampuraAftabnagarBaddaKhilgaonBasaboMalibaghBaridhara
FarazyBanasreeExisting digital advantage
HealthConnect gives Farazy a retention layer many hospitals still need to build.
The official website promotes app based doctor discovery, home sample collection, online reports and follow up record keeping. Marketing can turn these features into a stronger relationship after the first visit.
Patient journey intelligence
People do not choose a hospital from one post. They choose it from a chain of small signals.
Our marketing follows the real decision process from the first concern to the first visit and the relationship that comes after.
Campaign studio
One clear idea. One patient need. One connected route to action.
Choose a growth campaign to see how social, search, media, hospital proof and patient action can work together.
Seasonal and situational intelligence
Health marketing works best when it meets the moment people are already living.
Choose a campaign to see how insight becomes a complete idea across content, media, search and patient action.
PR and reputation engine
Farazy already creates newsworthy proof. The opportunity is to make that proof continuous.
Recent corporate agreements show that Farazy already has institutional activity worth amplifying. Vynzo can turn isolated announcements into an organised reputation system across media, search, LinkedIn, local trust and stakeholder communication.
Janata Bank corporate agreement
Medical service benefits for employees, families, cardholders and customers.
Public sourceGreen University collaboration
Healthcare benefits and services for students, faculty and staff.
Public sourceShimanto Bank agreement
Special healthcare benefits for cardholders and employees.
Public sourcePrime Bank and IFIC partnerships
Corporate health benefits created credible business and community proof.
Public sourceCreate a reliable roster of doctors who can respond to seasonal health, public concern and relevant news.
Turn partnership announcements into benefit education, employer visibility and referral pathways.
Campus, workplace and neighbourhood health initiatives with useful education rather than logo presence alone.
Publish meaningful service, technology, doctor and patient care milestones only when evidence is approved.
Build one escalation path for reviews, misinformation, complaints and public questions.
Every credible media story should strengthen branded search, executive authority and service discovery.
Digital plus ground execution
The same campaign should work inside the hospital and outside it.
Hospital visits keep the work close to real doctors, services and approvals. Community, corporate, campus and PR activity can then carry the same idea into places patients already trust.
Scheduled visits to collect priorities, coordinate doctors, understand service context and move approvals.
Doctor explainers, approved patient journeys, facility proof, events and clinical milestone shoots.
Approved non clinical feedback about what people searched, what confused them and what built confidence.
University, corporate, neighbourhood and awareness programmes where the service fit is strong.
Clinical milestones, expert commentary, local media, partnerships and review signals connected back to search.
Consent, privacy, clinical review and minimum necessary patient information stay inside the workflow.
Hospital insight→Content and campaign→Community and media→Search and trust→Patient action→Learning
Dedicated Farazy unit
A team that learns the hospital and stays close to the work.
One accountable lead connects leadership, doctors, operations, creative, search, performance, PR and ground activity.
Regular hospital visitsOne point of contactDedicated search and social workstreamsApproval before sensitive publication
Safe operating rhythm
Close to the hospital, careful with clinical content, clear about who approves what.
Priorities, doctor access, patient questions, events and service needs.
Research, campaign thinking, scripts, search work and creative development.
Medical accuracy, brand checks, privacy and consent where needed.
Social, search, paid media, shoots, PR and selected ground activity.
Response, search behaviour, patient questions and conversion signals shape the next cycle.
Why this model feels different
Not a brief in, asset out agency model.
Healthcare communication uses tighter review, consent and data controls.
Hospital visits, doctor coordination, proactive shoots and community activity when needed.
The pod learns Farazy services, doctors, approvals and market history instead of starting again each month.
Search, social, reviews, PR and campaign results feed the next decision.
90 day roadmap
Build. Launch. Learn. Then scale what earns it.
The first ninety days create a clean operating base, put the right work into market and show which activities deserve more investment.
01Days 1 to 30
Build
Set the operating rhythm, correct the foundation and create one clean measurement layer.
Brand fact sheetSearch prioritiesTechnical fixesGoogle profile baselineTracking planContent system
Output: one clear operating base
02Days 31 to 60
Launch
Put stronger doctor content, priority search pages, local trust work, paid tests and PR activity into market.
Doctor seriesService pagesMaps and reviewsSeasonal campaignPaid media testsPR rhythm
Output: real campaigns and real signals
03Days 61 to 90
Prove and Scale
Measure the strongest signals, improve the patient journey and agree where deeper investment makes sense.
Winner scalingConversion reviewNon branded growthReputation trendRetention testsNext quarter plan
Output: evidence for the next scale decision
What management gets
A clearer answer to what is working and what to do next.
Stronger brand demandMore non branded discoveryBetter doctor visibilityCleaner Google reputationMore useful PR proofClearer patient actionBetter use of HealthConnectMore confidence in the next investment
Partnership models
Choose the level of support that fits the ambition.
Commercials are intentionally not included in this proposal. Pricing can be shared after Farazy confirms the preferred scope, access model and operating intensity.
Scope firstCommercials after alignment
Three month proof partnership
Start with a defined scope, prove the fit, then scale with confidence.
A focused proof period lets both teams test workflow, access, quality, response and early performance before a larger long term commitment.
Vynzo Media overview
International operating presence, local execution and careful healthcare data discipline.
The goal is simple: help Farazy move faster in marketing without becoming casual about patient, clinical or business information.
Healthcare privacy operating model
Use less data, control access, document the purpose, and keep the hospital in control.
Collect only information needed for the agreed marketing or operational purpose.
Use role based access, authorised approvals and confidentiality controls.
Check vendors, platforms, transfers, consent and sensitive data before launch.
Keep information only for the agreed period, then return, delete or anonymise as appropriate.
Keep audit records and an incident path for investigation, escalation and required notification.
Evidence discipline
Audit facts stay separate from recommendations.
The supplied Vynzo team audit is the primary evidence source. Public information is used to fill current gaps, verify local profile details and add PR context. No unseen Socialinsider engagement numbers are invented.
Facebook 105K, LinkedIn 391, 12 SEO screenshots and 9 Socialinsider report links.
Snapshot dated 27 Aug 2026 covering technical health, organic search, AI visibility and backlinks.
Main Banasree profile currently 4.1 with 1,031 reviews. Bhaban 2 currently 3.6 with 31 reviews.
177 specialists, 25 plus departments, emergency, appointment, reports, home sample collection and HealthConnect.
Farazy has an audience. Now every post needs a clearer job.
The supplied audit confirms a 105K Facebook audience and 391 LinkedIn followers in the team snapshot.
Move from isolated service promotion to patient questions, doctor authority, proof, search support and tracked next actions.
One useful clinical idea should become a complete patient discovery asset.
The goal is not to make the same post everywhere. The goal is to let one approved insight travel naturally through formats that serve different parts of the decision journey.
Doctor Authority
Short answers to real questions with credentials, calm language and a clear next step.
Patient Education
Symptoms, screening, seasonal health and when to seek care without fear based exaggeration.
Clinical Proof
Services, facilities, outcomes and process stories only where claims are approved and supportable.
Community Trust
Corporate partnerships, campus work, health programmes and local participation.
Retention
HealthConnect, reports, follow up, home sample collection and reminders as relationship content.